Salon franchise opportunity
Own a Salon Franchise Built on the Most-Rebooked Service in Beauty
Quick answer
A Magical Waxing® salon franchise lets you own a multi-service beauty studio — waxing, threading, lashes, brows and facials — where clients typically return every three to six weeks. You get the brand, training at our Tucker, GA flagship, and a proven menu. Estimated investment: $199,750–$339,500.
- Serving Atlanta
- Since 2016
- Serving Atlanta
- Clients served
- 50,000+
- Clients served
- 6 studios open, 3 opening
- 6 + 3
- 6 studios open, 3 opening
- Services on the menu
- 60+
- Services on the menu
Definition
What is a Brazilianaire™?
A Brazilianaire™ is a beauty-studio owner who builds a business around the Brazilian wax — the service clients rebook more often than almost anything else in beauty. The men's-grooming counterpart is the Manzilianaire™. Both terms were coined by Magical Waxing®.
Read the full meaning and originWhy multi-service waxing beats a single-service salon
Most salon concepts sell one thing. A nail bar sells nails; a lash lounge sells lashes; a blowout bar sells blowouts. That focus is simple, but it also means every client relationship rests on one service and one reason to come back.
A Magical Waxing® studio is built differently. The menu has 60+ services under one roof — waxing, threading, lashes, brows, facials, vajacials and henna — so a client who walks in for an eyebrow threading can discover a Brazilian, a lash lift or a facial without going anywhere else.
Rebooking is built into the service
Hair grows back on a predictable cycle, so waxing clients tend to return every three to six weeks. That rhythm gives a studio a steady calendar of familiar faces, and it rewards owners who focus on service quality and client relationships.
Twelve Italian hard waxes
Studios work with 12 varieties of Italian hard wax, so estheticians can match the wax to the area and the client's skin. Comfort is a big part of why people stay loyal to a waxing studio — and why they tell their friends.
Two client bases, one studio
With the Manzilianaire™ men's menu alongside women's services, the same rooms and team can serve a second, growing audience. See the men's grooming path.
The franchise at a glance
| Item | Magical Waxing® |
|---|---|
| Initial franchise fee | $35,000 (non-refundable) |
| Estimated initial investment | $199,750–$339,500 |
| Royalty | 6% of gross sales, weekly |
| Brand fund | 2% of gross sales, weekly |
| Local marketing | 4% of gross sales, monthly |
| Training | Foundational training at the Tucker, GA flagship studio |
| Financing | The franchisor and its affiliates do not finance the investment. |
Figures from FDD Items 5–7. Financial performance information, if any, appears only in Item 19 of the FDD.
Choose your path
Five steps from inquiry to opening
- 1
Submit an inquiry
- 2
Meet the team
- 3
Visit the Tucker flagship
- 4
Review the FDD
- 5
Sign, build out & open
What clients say
Verified Google reviews from our metro Atlanta studios.
Niki was amazing! She was so friendly, gentle, and made me feel comfortable throughout the whole appointment. She did my Brazilian, underarms, eyebrows threading, and mustache, and everything turned out great. I really appreciated how she kept checking in with me, especially about the temperature, to make sure I was comfortable. Definitely recommend Niki and I'll be coming back!
Queen and Kyra are always soo sweet to me. I have been coming for almost 7 years and I love the way they attend me. I usually get my eyebrows done here. I definitely recommend getting any beauty service here!
Jessica was amazing! Went in for my first Brazilian. It was fast clean and she did an amazing job! I will be back in 4 weeks for my next appointment!
KK was absolutely amazing! I went to her for my eyebrow wax and Brazilian wax, and she did such a great job. She made me feel comfortable, relaxed, and welcomed the entire time, which is so important when getting a Brazilian. She was professional, gentle, thorough, and made sure everything came out perfect. My eyebrows looked sooo good too!
I had an amazing experience getting my first Brazilian wax with Bella! She was incredibly patient, professional, and made me feel comfortable throughout the entire appointment. As a first-timer, I was a little nervous, but she took the time to explain everything and made the experience much easier than I expected. I highly recommend Bella to anyone considering a wax, especially if it's your first time!
I absolutely love Magical waxing!! I am never disappointed!! Just got waxed, jelly mask and eyebrows threaded today by Sarah she was incredible!! Very thorough and gave great advice on taking care of my skin. She was super sweet!!! She did everything perfectly!
Frequently asked questions
How much does a Magical Waxing® salon franchise cost?
The estimated initial investment is $199,750–$339,500, which includes the $35,000 non-refundable franchise fee. These figures summarize FDD Items 5–7.
What ongoing fees are there?
Royalty is 6% of gross sales, weekly. The brand fund contribution is 2% of gross sales, weekly, and the local marketing requirement is 4% of gross sales, monthly.
Do I need beauty experience?
No license or salon background is required to own the business. Owners lead the studio and the team; licensed estheticians and threading specialists deliver services. Training covers operations, hiring and the service menu.
Where does training happen?
Foundational training at the Tucker, GA flagship studio, a working studio where you see daily operations first-hand.
Does Magical Waxing® offer financing?
The franchisor and its affiliates do not finance the investment. Many owners work with third-party lenders, SBA programs or their own capital.
How do I get the FDD?
Submit an inquiry and meet the team. You receive the FDD at least 14 calendar days before signing or paying.
Keep reading
Your territory might still be open.
Tell us where you'd like to open. A member of the Magical Waxing® franchise team will reply with availability.